"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis cover image

Building Brave: Private Search, One AI Layer at a Time with Josep M. Pujol

"The Cognitive Revolution" | AI Builders, Researchers, and Live Player Analysis

CHAPTER

Ethical Data Practices in Search Technology

This chapter explores a small company's unique approach to search technology, focusing on ethical data collection methods that prioritize user privacy. It highlights the concept of record unlinkability and the implementation of opt-in mechanisms to maintain anonymity while gathering essential data. Additionally, the chapter discusses the challenges of data cleaning and the significance of reducing noise in AI models, contrasting their indexing system with traditional metrics like PageRank.

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