Is the Business Leaning Into Marketing?

It's a rare situation to be at such a big brand that's it so much in its infancy, in terms of its digital propositions. It definitely has motivated me to keep pushing boundaries and come up with new deas for the business. We know that we need to evolve beyond having our shops where customers can come and find us,. And actually pivoting our approach and creating digital journeys to reach them wherever they may be.