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Inside this year’s ASCO: Biggest data drops, trends and the best exhibit booth

The Top Line

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Innovative Exhibit Booth, Company Struggles, and Height Discrepancies at ASCO

This chapter explores a standout exhibit at an event that required attendees to sign a motion sickness waiver for a virtual reality experience tied to a drug, emphasizing how it made the drug memorable. It also touches on a company's challenges at the event and the absence of anticipated tall European attendees, leading to an airport-like atmosphere at the international conference.

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