Nudges: The secrets of persuasion
6 Minute English
00:00
Exploring Nudging and its Evolution in Influence Tactics
Exploring the transformation of nudging from its initial societal benefits to being exploited for corporate profits, tracing back to the original theory by Nobel laureate Professor Richard Taylor. The chapter delves into an innovative example of using nudges for decreasing anti-social behavior and underscores how advertisers employ nudging techniques to influence consumer decisions.
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