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TikTok Music Marketing Grows Up
The New Music Business with Ari Herstand
The Fragmentation of the Music Industry
I had thought that where we're at now is that it's a lot more fragmented in that we're not seen as many songs go massively viral turning into top 10 billboard hits like we used to. But I think right now still the driving factor. If you talk to anyone in A&R or yeah, they're still like, what do you what your TikTok strategy? The first thing they're going to pull up on TikTok?"
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