How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Visit our website for the detailed episode recap with key learnings.

Data Discrepancies in Marketing Sources
Snowplow, Segment – data platforms
Decoding Marketing Mix Modeling: A Complete Guide
GeoLift, Holdout – types of tests
Measuring the ROI of Email with Claudiu Murariu
The consequences of privacy features and regulations for consumers
021 Newsletter
Follow Barbara on LinkedIn

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