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#341 A brilliant marketing strategy will make a crap product fail faster: STUFF

The Mentor with Mark Bouris

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School for the Future of Masculinity

"This is where we go to lean into some edgy conversations that will support you on your journey to being an incredible young man. Whatever that means to you, nothing is off limits," he says. "We can start to see and track their journey of how consistently they're showing up the language they're using... it's quite an extraordinary thing." The company runs programs in schools across the world with about 300 boys a year now.

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