Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy
The AI in Business Podcast
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The Next Normal for E-Commerce
Etsy has over 100 million items on its site. Unlike many other traditional retailers, we don't have UPCs or SKUs to match these items back to. They're all unique goods, either handmade vintage or craft supplies. And so the level sort of catalog data that you have for them is much more limited. It becomes kind of this classic unstructured data problem.
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