How to Get Your Product on the Store Shelves of a Big-Box Retailer | Jay Yung
Millionaire University
Branding and Staying On-Message
Jay stresses strong branding, consistent messaging, and focus to avoid losing the customers who loved the original product.
#672 Ever wondered what it really takes to get your product off a folding table and onto the shelves of Walmart, Costco, or Target? In this episode, host Brien Gearin sits down with retail expert Jay Yung, founder of Evergreen Retail Solutions, to break down the real path from farmer’s market tables to national store shelves. Jay shares how he went from running a surf shop in Hawaii to managing hundreds of millions in inventory at Walmart, and now uses that experience to help brands scale through smart pricing, packaging, supply chain strategy, and retail partnerships. From navigating buyer expectations to avoiding costly mistakes in inventory and margins, Jay explains what separates products that land big-box deals from those that quietly disappear. Whether you have a product in early development or you’re already selling online, this episode is a masterclass in getting retail-ready and scaling responsibly!
What we discuss with Jay:
+ From surf shop to Walmart
+ Inside Walmart’s toy department
+ What retailers look for in products
+ Packaging as a sales driver
+ Avoiding costly inventory mistakes
+ How to spot a winning product
+ When to pursue big-box retailers
+ Why local markets matter first
+ Importance of margins and terms
+ Staying on-brand to scale
Thank you, Jay!
Check out Evergreen Retail Solutions at Evergreen-RS.com.
Follow Jay on LinkedIn.
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