14min chapter

How I Built This with Guy Raz cover image

Advice Line with Pete Maldonado of Chomps

How I Built This with Guy Raz

CHAPTER

Navigating the Challenges of Selling Salmon Directly to Consumers

This chapter delves into the journey of a business owner selling salmon directly to consumers, exploring marketing strategies, distribution challenges, and product expansion possibilities. The speaker shares insights on leveraging personal connections, partnerships with local restaurants, and the importance of perseverance in sales efforts. The discussion also emphasizes the value of storytelling, social media content creation, and building customer relationships through personal connections.

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