3min chapter

So you want to be a copywriter with Bernadette Schwerdt cover image

COPYWRITER 053: How to make ChatGPT work for you, with AI expert Greg Baker

So you want to be a copywriter with Bernadette Schwerdt

CHAPTER

The Importance of A, B Testing in Copywriting

We're A, B testing one sentence of the prompt. Output this as teen speak, output this informal language. That's what we're A,B testing. The downstream impact of that is much more sophisticated than we've just changed the PS or we've just change the subject line. There are major ethical problems here about stealing of people's work and people's work being used as part of prompts. But one way or another, these things are going to be solved. And somebody who can write a really good prompt to generate an image, well, it's not that different to writing a really good Prompt to generate a blog copy or to generate a good email.

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