The Long Term Vision of a Community Brand

We want to earn the trust of mom and shift away from being a direct to consumer brand. As long as it's still D to C, I think that's fine. There's been tons of things that we've tested where she'll recommend a specific influencer or hey, you should work with this nurse. We're like, great, let's call her up. So it's really treating mom with respect and credibility"

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Remember Everything You Learn from Podcasts

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