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#539 - Sam Tatam - Evolutionary Ideas For Modern Problems
Modern Wisdom
Evolution in Marketing and Consumer Behavior
There is a pedestalization of big innovation rather than incremental and definitely cross-category stuff as well. What's why would Castro, Motorola ever seek advice or inspiration from Gatorade or Powerade? And we do creative reviews of Shell Helix and Valvoline and all the lubricant categories to see what they're doing creatively that year. But we'd never look at Powerade.
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