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Google's Monopoly on Search: Legal and Market Implications
This chapter analyzes a federal court ruling that labeled Google as an illegal monopoly due to its exclusive agreements with Apple for Safari's default search engine. The discussion includes the influence of these business practices on competition in the digital advertising landscape, historical parallels with Microsoft's abuses, and the implications of default settings on consumer behavior. Furthermore, they explore potential future shifts in the market, including the role of new players like OpenAI and the repercussions for Google's financial interests.