Podcasting - The Problem With Spot Loads

Spot loads are hands down one of the biggest problems in commercial broadcast radio. The current ratings methodology for radio, which is from Nielsen, awards a station an entire quarter hour of listening 15 minutes if a respondent listens for five minutes of that quarter hour. In podcasting though, we do have that kind of granularity, which means we aren't going to get away with long spot blocks or crappy ads. And our listeners have millions of other choices available to them, just a phone's length away.