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S5 E1: Lessons in Logistics: Mastering Inventory Management and 3PL Relationships

Limited Supply

00:00

How Mary Barry Priced Deodorant

"I feel like a natural Deodorant now goes for like $16 to $18," he says. "We've raised the price of secret and old spice by buck because we know that people will pay that" The company went from Etsy to contract manufacturer in 10 years, but its margins didn't increase as it would have done if prices had been lower. When you're working with really small time suppliers and paying price premiums, expect your cogs to fall materially if you reach scale.

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