iOS17 Link Tracking Protection -- What It Is, What It Means for Shopify Brands, and What To Do About It
Conversion Tracking Playbook
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How Apple Mail Works
Apple Mail has something like 55% of the market. The idea is that if you receive a link and an email and you click through that link, you don't have to be in private browsing mode anymore. As far as I understand, you click in a link in Mail and some parameters, some query parameters, URL parameters will be stripped. And then third is message messages. If somebody sends you a link, this could be a promotional message from something like a tentative, like an SMS promo message or it could also be a link that came from somewhere on the internetThat's probably less likely to carry the parameters we're concerned about. But yeah, promo stuff will. Yeah.
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