How to Build a Killer Launch

In the b tobe space, our greatest salesmen are our customers. It's not our sale steam. And so for me, whenever i think about launch, i'm always thinking about who are my reference customers that i want to have on a stage or a any marketing material. So collateral that weare building to make sure that we would have a strong presence in our customer base. You learn from what they're going through ther their customer journey. Data is everywhere and once you have launched, it's probably important to go back and see how you can put that into place before you actually go ahead with your launch....