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305: Matthias Trum of Schlenkerla Isn't Preserving the Ashes, He's Keeping the Rauchbier Fire Burning

Craft Beer & Brewing Magazine Podcast

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The History of the Hellus Beer

In the 1920s, my great-grandfather desperately needed customers. So he got a contract with the German Reichspahn to supply beer at Bamberg train station. He never marketed it very much; there were no ads for it. But over time, it became the secret tip of the town. A lot of craft people would drink it because it had only 4.3%.

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