The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#35: Leela Srinivasan (CMO at Checkout.com, former CMO at Momentive.ai aka SurveyMonkey)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Challenge of Multi-Task Attribution

This year has been a doozy and marketing, I think, has been as stretched as thin as any department out there. So the problem to solve is making sure that we reposition marketing as a scarce resource within the building because pace of our planning cycles have accelerated. Marketing is pulled in. So we have to be agile.

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