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The Small Business Owner's Guide to Marketing and Publicity | Susie Moore

The Double Win

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Maximizing Revenue through Strategic Marketing

This chapter introduces the marketing ascension model, emphasizing its relevance for small business owners to enhance customer journeys through tiered offerings and add-ons. It addresses the complexities of pricing strategies, highlighting the importance of aligning pricing with market demand and consumer perceptions. Additionally, the chapter underscores the need for collaboration across product, marketing, and customer experience to ensure sustained customer satisfaction and retention.

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