The Little Local
5THWAVE - The Business of Coffee and Hospitality
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The Importance of Local Competition
I don't think I really realize how important the coffee shop is to a local area and how important that is to the thread of the community. That's a huge responsibility to have and a huge honor. And just any kind of wonderful stories of that sort of sense of local spirit or community spirit that you have observed over your time of being a coffee shop. Let's now talk about local competition. Do you worry about your local competition? I don't massively worry about it. But at the same time, it also drives me and my employees,. especially my key staff members, to work harder and to beat them. If you're just the lone runner in a race consistently, you'll beat
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