The act of creating popular content also a somehow is like proof of content mining that generates more of the togens that social media provides. There's a million different applications for this, and you can't simply say, let me take the old model and apply it with this new technolity. You have to understand sy what does this technology unlock that previously was not possible? And then if you can leverage that new thing, that's usually what ultimately leads to the desruption.

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