The Importance of Reach and Awareness

Roxanne Jones: I have a feeling you're going to go over to like more on the retention and like community building as the next thing, but sticking with reach and awareness. If consumers can't get it readily, easily at wherever they want it, that's not necessarily a good thing. Right. Elite to frustration. The number one comment we have, we have over 200,000 Pinterest followers. We get a lot of this is annoying. And I would never stray a brand away from trying to get that reach awareness. But before they take that next level of reach awareness by investing in a big celebrity or by, you know, maybe trying to do something custom with a big Tik