đ° Intelligems - The Ultimate Profit Optimization Toolđ https://www.intelligems.io/
In this special episode of Chew On CRO, featuring Drew from Intelligems, Ash and Drew discuss powerful results from a series of tests focused on boosting profit for e-commerce websites through conversion rate optimization (CRO). They highlight the importance of profit per visitor as a key metric and explore various CRO strategies, including risk reversal, social proof, navigation, value proposition highlighting, landing pages, personalization, iterative page launches, price optimization, and cart optimization.
đĄ Focus on profit per visitor rather than just conversion rate to maximize your returns.
đ Boost conversion rate by addressing customer concerns, providing clear value propositions, and simplifying navigation.
đď¸ Increase AOV by offering upsells, bundles, and quantity selectors, as well as leveraging free shipping thresholds strategically.
đ° Utilize price anchoring and charm pricing to encourage higher purchase values without sacrificing conversion rate.
đ Test landing pages for both acquisition and retention to reach new and existing customers effectively.
0:00 - Intro
â2:15 - Focus on profit per visitor for maximum profit
â5:06 - Conversion rate, AOV, and profitâ
6:24 - Increase conversion rate by addressing customer concernsâ
7:35 - Risk reversal strategies for better conversionâ
9:47 - Using videos to boost conversionâ
10:05 - Highlighting USPs below the buy box
â13:16 - Simplifying options and improving visibility
â16:39 - Using icons and clearer messaging
â23:36 - Personalization in linear funnelsâ
24:25 - Testing different offers for different traffic sourcesâ
26:05 - Implementing a more compact buy box with clear options and reviewsâ
27:23 - Highlighting value propositions on product pagesâ
29:03 - Testing different page designs and messagingâ
31:01 - A/B testing for the most effective design and messagingâ
32:06 - Pricing strategies like charm pricing and discountsâ
36:10 - Offering multiple quantities or volume discountsâ
39:03 - Simplifying the checkout process
â46:01 - Implementing upsells in the cart and tiered discountsâ
46:53 - Final chew
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