Navigating the Future of Sports Broadcasting

This chapter examines the shift from traditional cable to streaming services in sports broadcasting, highlighting how platforms like Netflix and YouTube are adapting by focusing on high-profile events. It discusses strategies such as 'eventizing' sports to attract younger audiences and the effects of Amazon's move into NBA broadcasting. The conversation underscores the competitive dynamics of the market, emphasizing the importance of marquee events and the challenges faced by streaming services in maintaining viewer engagement.