How I Built This with Guy Raz cover image

Lululemon Athletica: Chip Wilson (2018)

How I Built This with Guy Raz

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Recognizing a Trend in Athletic Apparel

This chapter delves into the speaker's early experiences that ignited their vision for a revolutionary women's athletic apparel brand in the late 1990s. It highlights a pivotal moment of recognition for a growing market and the opportunities that emerged from demographic shifts and personal insights.

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