Testing the Durability of Desire

Mark and Jesse answer a listener question: how do you pull the trigger on a big ticket purchase? When you've budgeted for a large purchase, and accumulated the cash, it's hard to see that cash flow out of your bank account. Mark and Jesse discuss the psychology behind large cash purchases, and how to manage your emotions as a business owner.

Mark Butler CFO

https://markbutler.com

You Need a Budget

https://www.youneedabudget.com