How to Be a Successful Picker

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You always have to have a beginners mindset. You're not knowing what's going to work actually is like an advantage sometimes. Now for me, even now I'm always testing, but I always go back to things that I know work because I know my audience. On Instagram, we're the dink P B and you'll be like, six thousand followers. We were at 140,000. So see if we can get that back. And then on tick tock at the dink pickleball and then the newsletter, you can just go to the dinkPickWall.com slash sign up.

How did Thomas Shields go from writing a small pickleball newsletter with nothing more than a MailChimp account, a “shitty” website, and a few Facebook subscribers to creating a comprehensive sports channel where 50% of its partners are inbound advertisers?

By getting scrappy.

Thomas talks with Daniel about the importance of just getting out there and doing it rather than worrying about your brand’s initial traction, how to grow a newsletter audience, and why content volume is more critical to your success than anything else.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Intro

3:02 Getting Into Newsletters

4:35 Growing an Audience

10:38 Monetizing

12:07 Cold Calling Brands

13:06 Creating Content

17:02 Recycling Content

19:09 Packaging Sponsorship

21:17 A Hill to Die On

28:30 Predicting What Posts Well

Follow Thomas:

Twitter: https://twitter.com/readmynewslettr