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What Killed Red Lobster? | Swimming with Sharks | 2

Business Wars

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Navigating Turmoil: Red Lobster's Struggles and Strategies

This chapter explores Red Lobster's struggles with ownership transitions and financial strife intensified by the pandemic and inflation. It focuses on interim CEO Kenny's strategic decisions to cut costs and adapt to retail, emphasizing the brand's efforts to regain stability despite evolving consumer habits.

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