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Alex Kouts, CEO of Indigov: $38 Million Raised to Transform How Elected Officials Manage and Engage with Their Constituents

Category Visionaries

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What Are Your Aspirations for Creating a Category?

Every founder listening and you every founder that I interview has aspirations to create a category. And tech and everyone wants to pursue it, but it's really hard. So my strong recommendation is come up with metaphors that can help drive home the value proposition for someone who doesn't care about your mission. Isn't going to sit down and do the time. We've had some of those funds come back around later as we continue to sell. It's not unusual to find an over-indexed space doing syndicate of high-networked individuals at the beginning which is a non-traditional way of doing business.

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