The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: The Rent the Runway Memo: How Paid Marketing & Growth Hacking Ruined a Generation of Companies, When Will Rent the Runway Be Profitable & How Does it Compare to Other Fashion Co's and Why "I Wish I Ran My Startup Like a Public Company"

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Growth Strategies in Subscription Fashion

This chapter contrasts traditional growth strategies with growth hacking in subscription businesses like Rent the Runway, focusing on the sustainability of renting versus the wastefulness of fast fashion. It also examines consumer behavior towards clothing purchases and the influence of celebrity endorsements, particularly Beyonce's impact on the brand. Additionally, the chapter highlights leadership lessons from the Estee Lauder board, emphasizing the importance of long-term thinking, leveraging strengths, and the transformative potential of AI for future growth.

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