How Sports TV Viewership is Actually Measured
The Joe Pomp Show
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Navigating the Complexities of Sports TV Viewership Measurement
This chapter explores the intricacies of how sports TV viewership is quantified, specifically examining Nielsen’s measurement techniques and the influence of out-of-home data. It addresses the challenges of comparing viewership metrics across platforms, the criticisms of Nielsen’s accuracy, and the financial stakes tied to viewership data in the advertising-driven sports industry.
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