Do You Have a Noble Purpose?

If you have an existing business and customers are buying from you, i guarantee you have a noble purpose because you are helping them in some way. I'm doing a project with hilton now. The world needs the light and warmth of hospitality, which is hilton's noble purpose. And so when you have clarity about how you're making a difference to customers, that's what feels,. pride, emotional engagement, competitive differentiation, and it drives the numbers.