Framing losses as tuition for growth

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"I don't need to worry about money again. I know how to make money. And it was such an empowering feeling." - Leila Hormozi

Leila Hormozi was 21 years old when she closed her first personal training sale for $1,300. She wasn't confident. She didn't believe in herself. But in that moment, something clicked that most people spend their entire lives trying to understand: money is a skill, and skills can be learned. "From the words that came out of my mouth to somebody," she remembers, still struck by the power of that realization. For the first time, she wasn't dependent on a job, a boss, or luck. She had discovered she could create value with her own abilities. But here's what's different about Leila's story: at every new level, the doubt came back. When she'd proven she could make $1,300, she wondered if she could make $20,000. Then $50,000. Each time, she didn't believe it until she did it. Her secret? She acts before she believes. She moves before confidence arrives. She borrowed this from a concept called "acting the opposite": if you want to be different than you are today, act like that person first. The feelings catch up later.

Fast forward to today, and Leila is making investment decisions worth millions. Two years ago, she lost close to $10 million on a bad investment. The company wasn't what she thought. The money was gone. And her response? "That's the cost of making money." Because she's learned something most people never grasp: there's a direct correlation between how much you're willing to lose and how much you're willing to gain. If your mind is constantly focused on not losing, you'll never open yourself up to making more. The same decision-making principles that led to that $10 million loss also led to crushing wins in other investments. Sometimes the outcome just doesn't work out, but the process stays sound. Leila doesn't wait to feel competent before she acts. She acts until competence builds, and then confidence follows. This isn't about positive thinking or manifestation. It's about understanding that the experience creates the skill, the skill creates competence, and competence finally creates confidence. You can't think your way into believing you're capable of something. You have to do your way into it.

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