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56: Design’s Role in the Evolution of Product Management (ft. Sara Beckman)

Finding Our Way

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Redefining Metrics in Design

This chapter examines the crucial link between design and business metrics, arguing for a shift from outdated quantitative measures to those that reflect customer experiences. Through case studies and real-world examples, it advocates for product managers to align metrics with the value delivered to users, emphasizing the importance of collaboration in developing meaningful indicators of success.

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