13 - Sales Predictability: The Lead Measures Advantage
Eric Dingler Leadership Podcast
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The Importance of Lead Measures in Sales Predictability
The chapter delves into setting lead measures for sales predictability, emphasizing the cascade effect of actions needed to achieve desired outcomes. It discusses the significance of organic lead generation, setting specific appointment goals, and focusing on controllable actions to drive sales results. By actively managing appointments and improving sales techniques, the chapter emphasizes the importance of lead measures over lag measures in achieving sales success.
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