Demand Generation Is Not Where I'm Focused

Inbound marketing and demand generation are like two terms that i never use. I'm actually like the when you're trying to drive revenue, you're executing sale processes at scale. You're enabling buyers to buy in the way that they want. And using that as amo to get the business to prioritize what you're selling. If a, if b to b, marketers want to innovate. Shouldthey be held to revenue or booking numbers? It's its sucion. But i see companies not fully adoptid. They just report on revenue and keep doing the same stuff. How often does beatb marketing exceed their goals while sales fall short on their revenue goals? In order to come up