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Essentialism: The Disciplined Pursuit of Less in Life & Business | Greg McKeown | Podcast series / Marketing

Behind the Brand with Bryan Elliott

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You've Ever Been Burnt Out?

There's only two forces that simplify anything. Serious failure will simplify anything. Failure simplifies for real. The only other force is an individual deciding, before they have to, to simplify thers. Essentialism's key is in the title. It's not just about less, it's not justAbout minimum. It's about what is essential, and making sure you're designing that around most important relationships. And i guess you're at a real advantage if you can get there before you are compelled to be therei yeyou know what i mean.

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