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'Forget Vision:' Lou Gerstner's IBM Turnaround

Wisdom From The Top with Guy Raz

CHAPTER

Leading a Turnaround: Challenges and Strategies

The chapter discusses the challenges faced by successful companies in pivoting towards new ventures and technologies, emphasizing the need for creating urgency, strategic loss, and clear execution plans. It explores the speaker's experiences at American Express, R.J.R. Nabisco, and IBM, outlining the tough decisions and steps taken to transform struggling companies by emphasizing customer needs, teamwork, and organizational reshaping.

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