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146: Jim Williams: The strategic role of marketing ops in annual planning

Humans of Martech

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Navigating Marketing Agility in Dynamic Environments

This chapter explores the shift from traditional agile marketing methodologies to a more dynamic approach, emphasizing the need for marketers to adapt to rapidly changing market conditions. It highlights the limitations of outdated planning tools and introduces a solution that transforms static marketing documents into an interactive platform for real-time strategy adjustments.

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