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Is There a Difference Between Your What and Your Why?
I call it the distinction between your what and your why. I was seeing really accomplished people have, which was that they had all come up with this little statement for themselves. And once you hear that, you can be like, oh, I see how there's a kind of consistent logic amongst the things that he's doing. That helps me as an entrepreneur teaching business to not just talk the talk, but also walk the walk.