In this episode,  Sabina Shukyurova, Analytics Lead, Gaming, Google UK talks about what Google App Campaigns are, why 60-70% of campaigns’ success is driven by Creatives, and how to make yours work. Additionally, she covers how to avoid the most common mistakes while setting up campaigns.

01:30 - what are Google App Campaigns

02:54 - what do you need to start acquiring users for Google App Campaigns and how it works

05:48 - how to set up a campaign goal when launching a new app

07:40 - what works in creatives  

08:49 - minimum amount of video creatives to launch campaigns

09:41 - what works with google app campaigns

16:21 - what not to do while launching app campaigns

20:51 - how to understand whether you spend an appropriate budget for your campaigns 

28:00 - the importance of localisations, market research, and creatives