#33 - Playbook: Mastering negotiation
30 Minutes to President's Club | No-Nonsense Sales
00:00
Mastering Initial Customer Interactions
This chapter focuses on strategies for managing early customer inquiries, especially regarding pricing. It underscores the importance of thorough discovery and qualifying customers to create impactful negotiations. Additionally, it explores how understanding customer pain points and financial situations can guide pricing strategies and enhance negotiation outcomes.
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Transcript
