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The Importance of Making the Right Decisions Now
If you make the right decisions now and get your inventory in a good spot, which liquid death does, then you could be successful now. If you just survived to be the number two, three player in your space, that's also a great business to run. Dr. Squatch is another big one. They launched on D to C very quickly moved into Amazon. Now they have a massive hotel, a wholesale expansion. It's really tough time of like, do I spend here? Do I spend there? How do I just budget my marketing spend?