3min chapter

Creator Science – Learn from today's top content creators cover image

#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road

Creator Science – Learn from today's top content creators

CHAPTER

How to Clean Your Subscribers

I'd love to hear your thoughts on this because, you know, right now I have around like a 42 to 45% open rate. You know, I would basically clean the subscribers who aren't opening and now my average numbers go up, but the total number is less impressive. And actually a red flag would be to have a newsletter that has a large list size, let's say 100,000 subscribers, but a very low open rate of 20%. A lot of advertisers don't know what they're doing. It's not totally possible or realistic to do, but you kind of have to make that tradeoff.

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