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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
How to Clean Your Subscribers
I'd love to hear your thoughts on this because, you know, right now I have around like a 42 to 45% open rate. You know, I would basically clean the subscribers who aren't opening and now my average numbers go up, but the total number is less impressive. And actually a red flag would be to have a newsletter that has a large list size, let's say 100,000 subscribers, but a very low open rate of 20%. A lot of advertisers don't know what they're doing. It's not totally possible or realistic to do, but you kind of have to make that tradeoff.
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