How Tom Ford Decided Which Molecule to Grow

There are opportunities to make molecules we know and love. There are also opportunities to make new, never before not accessible molecules or things that existed only in tiny quantities in a plant. If you're marketing and creative head, help them select that. Like, oh, Tom Ford's going to love this and he'll need a lot. And we haven't had that before. It was amazing in the frames with labor departments and groups.