The Importance of Ethnicity in Hyper-Gantation

When you're starting a company, obviously you need to understand who are going to be the customers that most need this product. The first day we launched into America was the day that I knew that I was onto something, for sure. It's just that the people who deal with hyper-gantation the most, and it affects them the most, are typically those with more melanin and their skin. So they've got darker pigment, meaning obviously people of colour, right? We send the product out, we got a bunch of videos over, and then there was the first ad that we got through, sorry, the first influencer video that we got back. Tching.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app