Ep.47 AWS: Account-Based Marketing is not a one size fits all
Account-Based Marketing
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SAP vs AWS - What's the Difference?
SAP has a product list of about 4,000 different products that they can sell into even the longest-standing customers continue to have white space and need help in buying decisions. You can contrast that to AWS which was founded in 2002 and probably most listeners know the origin story but I mean obviously Amazon.com is a tremendous success story. The marketing strategy atAWS is much more predicated on volume and winning new mark and that sets up marketing as a whole differently and it sets up ABM differently.
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