Sponsored: The Art of Disruption (Dell Podference) | 1
Business Wars
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Navigating Innovation Challenges in Legacy Businesses
This chapter explores the difficulties legacy companies face when trying to innovate and adapt in a competitive landscape. It highlights the importance of understanding customer needs over merely imitating successful competitors, illustrating this with examples like Blockbuster and innovative approaches in market testing. Additionally, the discussion emphasizes the need for fresh perspectives and strategic experimentation to stimulate change and overcome entrenched mindsets.
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